Agents must try harder
Tasso, K
Agents must try harder - 2000 - Estates Gazette (0045) 11 November 2000, 160-161(2) .
In the light of the Wheeler Associates survey which found just a third of the largest surveying firms have a marketing professional on their board, senior marketing professionals from leading surveying firms discuss their views on the property profession's poor grasp of the marketing potential. Questions posed to the professionals cover: the application of good market practice in the commercial property sector; the capabilities of surveyors to design and implement marketing campaigns; the extent to which a strategic marketing approach exists; the main marketing challenges facing the property industry. This abstract appeared in CSM January 2001 as ABS63217.
SURVEYING FIRMS
ABOUT RICS-RICS MEMBERS
KNIGHT FRANK
KING STURGE
CLIENT RELATIONS
CHESTERTON
MARKETING
Agents must try harder - 2000 - Estates Gazette (0045) 11 November 2000, 160-161(2) .
In the light of the Wheeler Associates survey which found just a third of the largest surveying firms have a marketing professional on their board, senior marketing professionals from leading surveying firms discuss their views on the property profession's poor grasp of the marketing potential. Questions posed to the professionals cover: the application of good market practice in the commercial property sector; the capabilities of surveyors to design and implement marketing campaigns; the extent to which a strategic marketing approach exists; the main marketing challenges facing the property industry. This abstract appeared in CSM January 2001 as ABS63217.
SURVEYING FIRMS
ABOUT RICS-RICS MEMBERS
KNIGHT FRANK
KING STURGE
CLIENT RELATIONS
CHESTERTON
MARKETING