Agents must try harder (Record no. 65322)

MARC details
000 -LEADER
fixed length control field 01320cam a2200253 4500
001 - CONTROL NUMBER
control field ABS63216
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000000n2000 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u109433
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tasso, K
245 ## - TITLE STATEMENT
Title Agents must try harder
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2000
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0045) 11 November 2000, 160-161(2)
520 ## - SUMMARY, ETC.
Summary, etc. In the light of the Wheeler Associates survey which found just a third of the largest surveying firms have a marketing professional on their board, senior marketing professionals from leading surveying firms discuss their views on the property profession's poor grasp of the marketing potential. Questions posed to the professionals cover: the application of good market practice in the commercial property sector; the capabilities of surveyors to design and implement marketing campaigns; the extent to which a strategic marketing approach exists; the main marketing challenges facing the property industry. This abstract appeared in CSM January 2001 as ABS63217.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SURVEYING FIRMS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ABOUT RICS-RICS MEMBERS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element KNIGHT FRANK
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element KING STURGE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CLIENT RELATIONS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CHESTERTON
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 21/11/2000   ABS63216 109433-1001 06/08/2019 1 06/08/2019 Journal article