Agents must try harder
Series: Estates Gazette ; (0045) 11 November 2000, 160-161(2)Publication details: 2000Subject(s): Summary: In the light of the Wheeler Associates survey which found just a third of the largest surveying firms have a marketing professional on their board, senior marketing professionals from leading surveying firms discuss their views on the property profession's poor grasp of the marketing potential. Questions posed to the professionals cover: the application of good market practice in the commercial property sector; the capabilities of surveyors to design and implement marketing campaigns; the extent to which a strategic marketing approach exists; the main marketing challenges facing the property industry. This abstract appeared in CSM January 2001 as ABS63217.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS63216 (Browse shelf(Opens below)) | 1 | Available | 109433-1001 |
In the light of the Wheeler Associates survey which found just a third of the largest surveying firms have a marketing professional on their board, senior marketing professionals from leading surveying firms discuss their views on the property profession's poor grasp of the marketing potential. Questions posed to the professionals cover: the application of good market practice in the commercial property sector; the capabilities of surveyors to design and implement marketing campaigns; the extent to which a strategic marketing approach exists; the main marketing challenges facing the property industry. This abstract appeared in CSM January 2001 as ABS63217.