Direct marketing of farm products via the internet: a survey of small farms.com members
Ball, T
Direct marketing of farm products via the internet: a survey of small farms.com members - 2001 - Farm Management 11(2) July 2001, 123-129(4) .
The internet provides the growing number of small-scale farmers a new platform for marketing their farm products directly to consumers. A survey of Smallfarms.com members, a virtual market place for direct marketers of farm products, was conducted to understand the problems and opportunities. Results show that a majority have found their efforts successful: most are optimistic about future online revenues. However, many also recognise that they lack the skills and time required to implement successful internet marketing strategies. Taken from journal abstract.
AGRICULTURE
DIRECT MARKETING
SMALL FARMS
ELECTRONIC COMMERCE
Direct marketing of farm products via the internet: a survey of small farms.com members - 2001 - Farm Management 11(2) July 2001, 123-129(4) .
The internet provides the growing number of small-scale farmers a new platform for marketing their farm products directly to consumers. A survey of Smallfarms.com members, a virtual market place for direct marketers of farm products, was conducted to understand the problems and opportunities. Results show that a majority have found their efforts successful: most are optimistic about future online revenues. However, many also recognise that they lack the skills and time required to implement successful internet marketing strategies. Taken from journal abstract.
AGRICULTURE
DIRECT MARKETING
SMALL FARMS
ELECTRONIC COMMERCE