Direct marketing of farm products via the internet: a survey of small farms.com members
Series: Farm Management ; 11(2) July 2001, 123-129(4)Publication details: 2001Subject(s): Summary: The internet provides the growing number of small-scale farmers a new platform for marketing their farm products directly to consumers. A survey of Smallfarms.com members, a virtual market place for direct marketers of farm products, was conducted to understand the problems and opportunities. Results show that a majority have found their efforts successful: most are optimistic about future online revenues. However, many also recognise that they lack the skills and time required to implement successful internet marketing strategies. Taken from journal abstract.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS64386 (Browse shelf(Opens below)) | 1 | Available | 114337-1001 |
The internet provides the growing number of small-scale farmers a new platform for marketing their farm products directly to consumers. A survey of Smallfarms.com members, a virtual market place for direct marketers of farm products, was conducted to understand the problems and opportunities. Results show that a majority have found their efforts successful: most are optimistic about future online revenues. However, many also recognise that they lack the skills and time required to implement successful internet marketing strategies. Taken from journal abstract.