Direct marketing of farm products via the internet: a survey of small farms.com members (Record no. 68084)

MARC details
000 -LEADER
fixed length control field 01190cam a2200229 4500
001 - CONTROL NUMBER
control field ABS64386
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010828n2001 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u114337
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ball, T
245 ## - TITLE STATEMENT
Title Direct marketing of farm products via the internet: a survey of small farms.com members
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
490 ## - SERIES STATEMENT
Series statement Farm Management
Volume/sequential designation 11(2) July 2001, 123-129(4)
520 ## - SUMMARY, ETC.
Summary, etc. The internet provides the growing number of small-scale farmers a new platform for marketing their farm products directly to consumers. A survey of Smallfarms.com members, a virtual market place for direct marketers of farm products, was conducted to understand the problems and opportunities. Results show that a majority have found their efforts successful: most are optimistic about future online revenues. However, many also recognise that they lack the skills and time required to implement successful internet marketing strategies. Taken from journal abstract.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element AGRICULTURE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DIRECT MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SMALL FARMS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ELECTRONIC COMMERCE
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element INFORMATION TECHNOLOGY-INTERNET
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Duval, Y
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 28/08/2001   ABS64386 114337-1001 06/08/2019 1 06/08/2019 Journal article