How to polish the top brass
Tasso, K.
How to polish the top brass - 2001 - Estates Gazette (0135) 1 September 2001, 91(1) .
According to a new research report, surveying firms lag behind other professions in the importance they attach to marketing. Only 35% of property firms employ a marketing specialist, in comparison with 50% of accounting and legal companies. Surveying firms were also found to employ the least qualified marketing staff. Suggests this is largely due to a lack of knowledge of what marketing involves and can achieve. With the City recognising the growing importance of marketing urges property firms to follow suit and appoint marketing specialists to their boards.
MARKETING
PROPERTY COMPANIES
STRATEGY
PERSONNEL
How to polish the top brass - 2001 - Estates Gazette (0135) 1 September 2001, 91(1) .
According to a new research report, surveying firms lag behind other professions in the importance they attach to marketing. Only 35% of property firms employ a marketing specialist, in comparison with 50% of accounting and legal companies. Surveying firms were also found to employ the least qualified marketing staff. Suggests this is largely due to a lack of knowledge of what marketing involves and can achieve. With the City recognising the growing importance of marketing urges property firms to follow suit and appoint marketing specialists to their boards.
MARKETING
PROPERTY COMPANIES
STRATEGY
PERSONNEL