How to polish the top brass
Series: Estates Gazette ; (0135) 1 September 2001, 91(1)Publication details: 2001Subject(s): Summary: According to a new research report, surveying firms lag behind other professions in the importance they attach to marketing. Only 35% of property firms employ a marketing specialist, in comparison with 50% of accounting and legal companies. Surveying firms were also found to employ the least qualified marketing staff. Suggests this is largely due to a lack of knowledge of what marketing involves and can achieve. With the City recognising the growing importance of marketing urges property firms to follow suit and appoint marketing specialists to their boards.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS64490 (Browse shelf(Opens below)) | 1 | Available | 114671-1001 |
According to a new research report, surveying firms lag behind other professions in the importance they attach to marketing. Only 35% of property firms employ a marketing specialist, in comparison with 50% of accounting and legal companies. Surveying firms were also found to employ the least qualified marketing staff. Suggests this is largely due to a lack of knowledge of what marketing involves and can achieve. With the City recognising the growing importance of marketing urges property firms to follow suit and appoint marketing specialists to their boards.