How to polish the top brass (Record no. 68325)

MARC details
000 -LEADER
fixed length control field 01078cam a2200205 4500
001 - CONTROL NUMBER
control field ABS64490
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010920n2001 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u114671
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tasso, K.
245 ## - TITLE STATEMENT
Title How to polish the top brass
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0135) 1 September 2001, 91(1)
520 ## - SUMMARY, ETC.
Summary, etc. According to a new research report, surveying firms lag behind other professions in the importance they attach to marketing. Only 35% of property firms employ a marketing specialist, in comparison with 50% of accounting and legal companies. Surveying firms were also found to employ the least qualified marketing staff. Suggests this is largely due to a lack of knowledge of what marketing involves and can achieve. With the City recognising the growing importance of marketing urges property firms to follow suit and appoint marketing specialists to their boards.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY COMPANIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element STRATEGY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PERSONNEL
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 20/09/2001   ABS64490 114671-1001 06/08/2019 1 06/08/2019 Journal article