Effective marketing for profit
Haines, M
Effective marketing for profit - 2003 - Farm Management 11(8) April 2003, 231-539(5) .
Marketing is about improving profitability by beating the competition to supply a superior product offer. How to achieve this and whether it is indeed worth doing depends upon individual farm management objectives and capability, evaluated by familiar farm management appraisal techniques - supplemented by a strong attention to the competitive dimension. Taken from journal abstract.
MARKETING STRATEGY
FARM BUSINESSES
APPRAISAL TECHNIQUES
FARM DIVERSIFICATION
Effective marketing for profit - 2003 - Farm Management 11(8) April 2003, 231-539(5) .
Marketing is about improving profitability by beating the competition to supply a superior product offer. How to achieve this and whether it is indeed worth doing depends upon individual farm management objectives and capability, evaluated by familiar farm management appraisal techniques - supplemented by a strong attention to the competitive dimension. Taken from journal abstract.
MARKETING STRATEGY
FARM BUSINESSES
APPRAISAL TECHNIQUES
FARM DIVERSIFICATION