Effective marketing for profit (Record no. 72978)

MARC details
000 -LEADER
fixed length control field 00944cam a2200217 4500
001 - CONTROL NUMBER
control field ABS66851
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030702n2003 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u122853
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Haines, M
245 ## - TITLE STATEMENT
Title Effective marketing for profit
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2003
490 ## - SERIES STATEMENT
Series statement Farm Management
Volume/sequential designation 11(8) April 2003, 231-539(5)
520 ## - SUMMARY, ETC.
Summary, etc. Marketing is about improving profitability by beating the competition to supply a superior product offer. How to achieve this and whether it is indeed worth doing depends upon individual farm management objectives and capability, evaluated by familiar farm management appraisal techniques - supplemented by a strong attention to the competitive dimension. Taken from journal abstract.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING STRATEGY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element FARM BUSINESSES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element APPRAISAL TECHNIQUES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element FARM DIVERSIFICATION
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element RURAL-FARM BUSINESS MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 02/07/2003   ABS66851 122853-1001 06/08/2019 1 06/08/2019 Journal article