A future promise
Tasso, Kim
A future promise - 2006 - Estates Gazette (0630) 29 July 2006, 98-99(2) .
Looks at research by an MBA student that reveals the value of branding in the commercial property industry and the industry's slowness to embrace the concept of brands. CEOs of major property companies were interviewed. Findings suggest the commercial property industry has a poor image, and the extent to which the senior team understands the power of brand, even if they do not use that particular term, is a critical success factor.
A future promise - 2006 - Estates Gazette (0630) 29 July 2006, 98-99(2) .
Looks at research by an MBA student that reveals the value of branding in the commercial property industry and the industry's slowness to embrace the concept of brands. CEOs of major property companies were interviewed. Findings suggest the commercial property industry has a poor image, and the extent to which the senior team understands the power of brand, even if they do not use that particular term, is a critical success factor.