A future promise
Language: English Series: Estates Gazette ; (0630) 29 July 2006, 98-99(2)Publication details: 2006Subject(s): Summary: Looks at research by an MBA student that reveals the value of branding in the commercial property industry and the industry's slowness to embrace the concept of brands. CEOs of major property companies were interviewed. Findings suggest the commercial property industry has a poor image, and the extent to which the senior team understands the power of brand, even if they do not use that particular term, is a critical success factor.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | L134393 (Browse shelf(Opens below)) | 1 | Available | 134393-1001 |
Looks at research by an MBA student that reveals the value of branding in the commercial property industry and the industry's slowness to embrace the concept of brands. CEOs of major property companies were interviewed. Findings suggest the commercial property industry has a poor image, and the extent to which the senior team understands the power of brand, even if they do not use that particular term, is a critical success factor.