A future promise (Record no. 77502)

MARC details
000 -LEADER
fixed length control field 00869cab a2200181 4500
001 - CONTROL NUMBER
control field ##L134393
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060802n2006 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u134393
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tasso, Kim
245 02 - TITLE STATEMENT
Title A future promise
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2006
490 #0 - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0630) 29 July 2006, 98-99(2)
520 ## - SUMMARY, ETC.
Summary, etc. Looks at research by an MBA student that reveals the value of branding in the commercial property industry and the industry's slowness to embrace the concept of brands. CEOs of major property companies were interviewed. Findings suggest the commercial property industry has a poor image, and the extent to which the senior team understands the power of brand, even if they do not use that particular term, is a critical success factor.
590 ## - LOCAL NOTE (RLIN)
Local note IKA010806
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 02/08/2006   L134393 134393-1001 06/08/2019 1 06/08/2019 Journal article