Market forces
Watson, Kathy
Market forces - 2007 - Contract Journal 440(6650) 7 November 2007, 17-21(3) .
Considers whether the construction industry is marketing itself effectively to escape being stereotyped. Notes that a key feature of housebuilders' marketing is liaising with stakeholders and that often marketing is not given a high enough priority. Discusses the need to identify customer requirements, conduct a project review, and use researches to transform areas of interest into marketing opportunities.
United Kingdom--
Market forces - 2007 - Contract Journal 440(6650) 7 November 2007, 17-21(3) .
Considers whether the construction industry is marketing itself effectively to escape being stereotyped. Notes that a key feature of housebuilders' marketing is liaising with stakeholders and that often marketing is not given a high enough priority. Discusses the need to identify customer requirements, conduct a project review, and use researches to transform areas of interest into marketing opportunities.
United Kingdom--