Market forces (Record no. 79500)

MARC details
000 -LEADER
fixed length control field 00862cab a22001935a 4500
001 - CONTROL NUMBER
control field L141471
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071127e20071107xxk f 000 0 eng d
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u141471
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Watson, Kathy
245 00 - TITLE STATEMENT
Title Market forces
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2007
490 #0 - SERIES STATEMENT
Series statement Contract Journal
Volume/sequential designation 440(6650) 7 November 2007, 17-21(3)
520 ## - SUMMARY, ETC.
Summary, etc. Considers whether the construction industry is marketing itself effectively to escape being stereotyped. Notes that a key feature of housebuilders' marketing is liaising with stakeholders and that often marketing is not given a high enough priority. Discusses the need to identify customer requirements, conduct a project review, and use researches to transform areas of interest into marketing opportunities.
590 ## - LOCAL NOTE (RLIN)
Local note KA
651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United Kingdom
Chronological subdivision
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element BUILT ENVIRONMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 27/11/2007   L141471 141471-1001 06/08/2019 1 06/08/2019 Journal article