Total customer satisfaction : lessons from 50 European companies with top quality service.

Horovitz, Jacques

Total customer satisfaction : lessons from 50 European companies with top quality service. - London Pitman 1992 - xviii,456p. ; 24cm.

Examines the elements of management which contribute towards improving service quality through the use of case studies. Considers how improvements can be made through leadership, communication, recruitment and the introduction of new technologies.

0273034472


CUSTOMER CARE
LEADERSHIP
MANAGEMENT

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