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Marketing and selling construction services.

Smyth, Hedley J

Marketing and selling construction services. - Oxford Blackwell Science 2000 - x, 406p. ; 25cm.

This book introduces selling techniques tailored to the needs of construction, evaluating competing approaches to marketing and related sales theory. It also demonstrates the effect of these on organisational structures and processes.

ISBN: 0632049871

Subjects--Topical Terms:
MARKETING
SELLING
PROMOTION
CUSTOMER SERVICES

LC Class. No.: 658.80969

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