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Marketing and selling construction services.

By: Language: English Publication details: Oxford Blackwell Science 2000Description: x, 406p. ; 25cmISBN:
  • 0632049871
Subject(s): LOC classification:
  • 658.80969
Summary: This book introduces selling techniques tailored to the needs of construction, evaluating competing approaches to marketing and related sales theory. It also demonstrates the effect of these on organisational structures and processes.
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Books 658.80969 SMY (Browse shelf(Opens below)) 2 Available 30061738

This book introduces selling techniques tailored to the needs of construction, evaluating competing approaches to marketing and related sales theory. It also demonstrates the effect of these on organisational structures and processes.