Marketing the small professional practice (Record no. 85366)

MARC details
000 -LEADER
fixed length control field 01386cgm a2200313 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090401t1998 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1899769323
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u86804
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8
-- 18
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Montague, Clare
245 ## - TITLE STATEMENT
Title Marketing the small professional practice
Remainder of title CPD study pack.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Reading
Name of publisher, distributor, etc. College of Estate Management
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent v, 29p.
Dimensions 30cm. + 1 audio cassette (ca. 60 min.)
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 47.50
490 ## - SERIES STATEMENT
Series statement College of Estate Management CPD Study Pack
520 ## - SUMMARY, ETC.
Summary, etc. Aims to provide a basic understanding of how important sucessful marketing is to the small professional practice and how to initiate the marketing process within the practice. Demonstrates how to develop a structured and cohesive marketing plan as well as how to understand and evaluate client needs and establish good client relations. Includes the Owlion audio tape entitled "Marketing the small practice"(J93135) which is available to borrow seperately.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ABOUT RICS-RICS MEMBERS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CLIENT RELATIONS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKET RESEARCH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SMALL BUSINESSES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SMALL PRACTICES
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element College of Estate Management
9 (RLIN) 400
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
c (OCLC) 15/06/1998
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Enquiry desk 04/07/2003 52 BASEMENT SHELF 6 30056527 06/08/2019 05/01/2010 1 06/08/2019 Audio
  Missing       London London Missing 22/12/1999 76 BASEMENT SHELF 6 30058619 06/08/2019 02/12/2008 2 06/08/2019 Audio