Image from Google Jackets

Consultant - market yourself : raise your profile and attract new business

By: Publication details: London Kogan Page 2002Description: iii, 188p. ; 23cmISBN:
  • 074943693X
Subject(s): LOC classification:
  • 658.8
Summary: With an emphasis on practice rather than theory, this book aims to teach you how to build a market profile, using both obvious and not so obvious techniques. Includes advice on producing advertising that works, getting listed in national directories, promoting yourself at trade exhibitions and formulating a practical marketing strategy.

With an emphasis on practice rather than theory, this book aims to teach you how to build a market profile, using both obvious and not so obvious techniques. Includes advice on producing advertising that works, getting listed in national directories, promoting yourself at trade exhibitions and formulating a practical marketing strategy.