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Marketing and selling professional services practical approaches to practice development

By: Language: English Publication details: London Kogan 2003Edition: 3rd edDescription: xxiv, 311p. 24cmISBN:
  • 0749440902
Subject(s): LOC classification:
  • 658.8
Summary: This revised edition addresses how to approach marketing and selling: how to view the necessity for it, create a marketing culture to cope with it, and then to follow through with professional personal selling. Includes a blueprint for marketing success; marketing planning; planning promotional activity; the promotional mix; promotion by post; making personal selling acceptable; and client development.Summary: Supersedes first edition (ISBN 074941880X)

This revised edition addresses how to approach marketing and selling: how to view the necessity for it, create a marketing culture to cope with it, and then to follow through with professional personal selling. Includes a blueprint for marketing success; marketing planning; planning promotional activity; the promotional mix; promotion by post; making personal selling acceptable; and client development.

Supersedes first edition (ISBN 074941880X)

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