Marketing benchmarking in professional firms

By:

Language: English Series: Professional Practice Management ; 14(4) April 1996, 50-52(3)Publication details: 1996Subject(s):

Summary: Discusses the benefits of using benchmarking to judge the success or failure of a professional firm`s marketing initiatives.

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Journal article	London Journal article	ABS55410 (Browse shelf(Opens below))	1	Available	16244-1001

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Previous	ABS55407 Conveyancing: breach of trust cases	ABS55408 Ethics and ethical behaviour in the property valuation profession	ABS55409 Limited liability partnerships could cut the personal risk	ABS55410 Marketing benchmarking in professional firms	ABS55411 Marketing the niche professional firm - part 1	ABS55412 Marketing the niche professional firm part ii	ABS55413 Summary of the HL judgment in South Australia Asset Management Corporation v York Montague Ltd, United Bank of Kuwait PLC v Prudential Property Services Ltd, Nykredit Mortgage Bank PLC v Edward Erdman Group Ltd	Next

Discusses the benefits of using benchmarking to judge the success or failure of a professional firm`s marketing initiatives.