Image from Google Jackets

Influence the psychology of peruasion

By: Language: English Publication details: New York Quill 2007Description: 302 p. ill. 24 cmISBN:
  • 9780061241895
Subject(s): LOC classification:
  • 153.852 $2 18
Partial contents:
Weapons of Influence -- Reciprocation: the old give and take .. and take -- Commitment and consistency:Hobgoblins of the Mind -- Social proof: truths are us -- Liking: the family thief -- Authority: directed deference -- Scarcity: the rule of the few
Summary: Learn the art of persuasion with six universal principles and learn how to defend yourself against them.

Weapons of Influence -- Reciprocation: the old give and take .. and take -- Commitment and consistency:Hobgoblins of the Mind -- Social proof: truths are us -- Liking: the family thief -- Authority: directed deference -- Scarcity: the rule of the few

Learn the art of persuasion with six universal principles and learn how to defend yourself against them.

Previous
Back to results
Next
Close