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Project management service marketing [electronic resource]

By: Language: English Series: COBRA ; 2013Publication details: London RICS 2013ISBN:
  • 9781783210305
Subject(s): Online resources: Summary: A paper presented at the COBRA Conference in New Delhi on 10-12 September 2013. Tries to prove that marketing of services, as opposed to physical products, poses some unique challenges for project managers. Shows fluctuations in the quality of services delivered, difficulty in assessing quality services, absence of advice, and comparing services and service providers, are common issues between parties involved on a project.

A paper presented at the COBRA Conference in New Delhi on 10-12 September 2013. Tries to prove that marketing of services, as opposed to physical products, poses some unique challenges for project managers. Shows fluctuations in the quality of services delivered, difficulty in assessing quality services, absence of advice, and comparing services and service providers, are common issues between parties involved on a project.

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