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Residential agency: standing out from the crowd

By: Language: English Series: Estates Gazette ; (8946) 18 November 1989, 20-77(3)Publication details: 1989Subject(s): Summary: Examines the importance of public relations in residential estate agency as the housing slump brings about increased competition in the market and reports on how some of the larger firms structure their PR operations. Finally provides guidance on how to achieve good media coverage.

Examines the importance of public relations in residential estate agency as the housing slump brings about increased competition in the market and reports on how some of the larger firms structure their PR operations. Finally provides guidance on how to achieve good media coverage.