Marketing communications practices in housebuilding firms
Language: English Series: Building Research and Information ; 19(6) November/ December 1991, 371-376(6)Publication details: 1991Subject(s): Summary: Reporting early results from a continuing programme of academic research, this paper examines the extent to which the house-building industry has adopted methods of marketing communications. Studies on advertising, public relations, sales promotions and personal selling are included.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS45782 (Browse shelf(Opens below)) | 1 | Available | 55025-1001 |
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Reporting early results from a continuing programme of academic research, this paper examines the extent to which the house-building industry has adopted methods of marketing communications. Studies on advertising, public relations, sales promotions and personal selling are included.