How CRM can serve business better
Series: Net Profit ; (53) May 2001, 10-11(2)Publication details: 2001Subject(s): Summary: Outlines why customer relationship management (CRM) is becoming an increasingly important issue for companies looking to the Internet as a means to save costs while improving services. Notes that the best way to define CRM is to consider its three stages, integration of customer data, updating it and using it to anticipate demand, but warns that its benefits are soft and can only be realised over the long-term. Compares the benefits of purchasing off the shelf software, developing applications in house or outsourcing CRM to specialists.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS64105 (Browse shelf(Opens below)) | 1 | Available | 113032-1001 |
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Outlines why customer relationship management (CRM) is becoming an increasingly important issue for companies looking to the Internet as a means to save costs while improving services. Notes that the best way to define CRM is to consider its three stages, integration of customer data, updating it and using it to anticipate demand, but warns that its benefits are soft and can only be realised over the long-term. Compares the benefits of purchasing off the shelf software, developing applications in house or outsourcing CRM to specialists.