New image for our dirty old towns
Series: Regeneration and Renewal ; 22 June 2001, 16-17(2)Publication details: 2001Subject(s): Summary: Argues that innovative marketing of towns and cities is an effective way to encourage investment in regeneration schemes. Provides examples of how creative marketing of landmarks can change perceptions of deprived areas: in Birmingham the former Fort Dunlop complex was transformed with an artist's impressions of future developments; and elevated motorways in Sandwell provide audiences for commercial advertisers which in turn pays for the marketing of local initiatives. Also discusses the regeneration of Peckham and the role of residents in the Bellenden Renewal Area.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | X113395 (Browse shelf(Opens below)) | 1 | Available | 113395-1001 |
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Argues that innovative marketing of towns and cities is an effective way to encourage investment in regeneration schemes. Provides examples of how creative marketing of landmarks can change perceptions of deprived areas: in Birmingham the former Fort Dunlop complex was transformed with an artist's impressions of future developments; and elevated motorways in Sandwell provide audiences for commercial advertisers which in turn pays for the marketing of local initiatives. Also discusses the regeneration of Peckham and the role of residents in the Bellenden Renewal Area.