More than an ad hoc tool
Series: Estates Gazette ; (0141) 13 October 2001, 168(2)Publication details: 2001Subject(s): Summary: Examines marketing in the property sector. Refers to a recent survey of Estates Gazette readers who were solicited on their views of the state of marketing. 40% of respondents thought that marketing was improving while the same number believed it was similar to before. Looks at the biggest issues facing the property sector with relation to the marketing challenges. Concludes that opinion is divided about the state of marketing but some encouraging signs are present such as many respondents reporting that budgets had remained the same as last year.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS64734 (Browse shelf(Opens below)) | 1 | Available | 115176-1001 |
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Examines marketing in the property sector. Refers to a recent survey of Estates Gazette readers who were solicited on their views of the state of marketing. 40% of respondents thought that marketing was improving while the same number believed it was similar to before. Looks at the biggest issues facing the property sector with relation to the marketing challenges. Concludes that opinion is divided about the state of marketing but some encouraging signs are present such as many respondents reporting that budgets had remained the same as last year.