A-Z of effective client relationship management
Series: CSM ; November & December 2001, 20-21(2)Publication details: 2001Subject(s): Summary: Summarises Client Relationship Management (CRM) which is an approach to building your business through devoting resources to improving quality of dealings from existing clients. This is in order to increase the amount of business of existing clients which is far easier and less expensive than winning new clients. Gives a quick A-Z guide to CRM.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS64874 (Browse shelf(Opens below)) | 1 | Available | 116017-1001 |
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Summarises Client Relationship Management (CRM) which is an approach to building your business through devoting resources to improving quality of dealings from existing clients. This is in order to increase the amount of business of existing clients which is far easier and less expensive than winning new clients. Gives a quick A-Z guide to CRM.