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Marketing: its time to get smart

By: Series: Estates Gazette ; (0148) 1 December 2001, 111(1)Publication details: 2001Subject(s): Summary: Discusses marketing strategy in relation to property market firms. Argues the need for a more successful policy for firms to succeed in a more competitive environment. Examines certain web sites such as from the Chartered Insitute of Marketing which are dedicated to professional marketing.

Discusses marketing strategy in relation to property market firms. Argues the need for a more successful policy for firms to succeed in a more competitive environment. Examines certain web sites such as from the Chartered Insitute of Marketing which are dedicated to professional marketing.