E-marketing - making it your business
Language: English Series: Agreement ; 13(4) August 2006,32-33(2)Publication details: 2006Subject(s): Summary: Warns agents now using Short Message Service messaging to alert prospective tenants of properties new to the market that it like other forms of electronic marketing is heavily regulated. Looks at the impact on e-marketing of the Data Protection Act 1998, the Electronic Commerce (EC Directive) Regulations 2002 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. Offers some practice tips.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | L134788 (Browse shelf(Opens below)) | 1 | Available | 134788-1001 |
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Warns agents now using Short Message Service messaging to alert prospective tenants of properties new to the market that it like other forms of electronic marketing is heavily regulated. Looks at the impact on e-marketing of the Data Protection Act 1998, the Electronic Commerce (EC Directive) Regulations 2002 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. Offers some practice tips.