Promoting your business dispelling marketing myths
Language: English Series: Letting Update Journal ; 15(4) January 2008, 22-23(3)Publication details: 2008Subject(s): Summary: Discusses the best ways to define and market a product or service. Suggests ways in which letting agents might better achieve this. Suggests the creation of an image and appropriate use of a website. Covers press relationships and advertising. Discusses other kinds of advertising including letting boards. Suggests other advertising methods. Also covers the opportunities offered by seminars. Discusses planning and budgeting for these factors and what proportion of income might be assigned to them.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | L142004 (Browse shelf(Opens below)) | 1 | Available | 142004-1001 |
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Discusses the best ways to define and market a product or service. Suggests ways in which letting agents might better achieve this. Suggests the creation of an image and appropriate use of a website. Covers press relationships and advertising. Discusses other kinds of advertising including letting boards. Suggests other advertising methods. Also covers the opportunities offered by seminars. Discusses planning and budgeting for these factors and what proportion of income might be assigned to them.