Construction marketing: a professional approach.
Language: English Publication details: London Thomas Telford 1992Description: 138p. ; 24cmISBN:- 0727716522
- 658.80969
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | London Books | 658.80969 (Browse shelf(Opens below)) | 1 | Available | 30033977 |
Browsing London shelves, Shelving location: Books Close shelf browser (Hides shelf browser)
| 658.80933 Marketing in commercial property. | 658.809333 Marketing and property people | 658.80962 Marketing of engineering services | 658.80969 Construction marketing: a professional approach. | 658.80969 Construction marketing: strategies for success. | 658.80969 BIE Marketing your consulting services | 658.80969 SMY Marketing and selling construction services. |
Practical guidance on marketing strategy, making use of information, developing personal relationships with customers, designing publicity material and conducting a marketing audit. Aimed at senior management, engineers and other professionals.