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Creating new clients : marketing and selling professional services.

By: Contributor(s): Language: English Publication details: London Cassell 1998Description: xii,196p. ; 25cmISBN:
  • 0304704253
Subject(s): LOC classification:
  • 658.8
Summary: Outlines the skills required for success in marketing the professional service firm. The authors work for the PACE Partnership and have developed the PACE Pipeline model which enables the reader to identify actions which will ensure a flow of work from new and existing clients and to plan and manage the activities required to stimulate the flow.

Outlines the skills required for success in marketing the professional service firm. The authors work for the PACE Partnership and have developed the PACE Pipeline model which enables the reader to identify actions which will ensure a flow of work from new and existing clients and to plan and manage the activities required to stimulate the flow.

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