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Influence the psychology of peruasion

By: Language: English Publication details: New York Quill 2007Description: 302 p. ill. 24 cmISBN:
  • 9780061241895
Subject(s): LOC classification:
  • 153.852 $2 18
Partial contents:
Weapons of Influence -- Reciprocation: the old give and take .. and take -- Commitment and consistency:Hobgoblins of the Mind -- Social proof: truths are us -- Liking: the family thief -- Authority: directed deference -- Scarcity: the rule of the few
Summary: Learn the art of persuasion with six universal principles and learn how to defend yourself against them.
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Staff library STAFF CIAL (Browse shelf(Opens below)) 1 Available 30077485

Weapons of Influence -- Reciprocation: the old give and take .. and take -- Commitment and consistency:Hobgoblins of the Mind -- Social proof: truths are us -- Liking: the family thief -- Authority: directed deference -- Scarcity: the rule of the few

Learn the art of persuasion with six universal principles and learn how to defend yourself against them.