I'm with the brand...
Language: English Series: Property Week ; 78(22) 1 June 2012, 32-34(2)Publication details: 2012Subject(s): Summary: Shopping centre landlords are focusing on corporate branding to leverage their profiles and compete with the Westfield effect - up to 60m shoppers expected in 2012 to the two London sites with a spend of £2bn. Presents Yellowdoor's Peter Cross's tips for branding. Retailers are already implementing digital technologies to promote their brands to consumers both in-store and via e-retailing. Shopping centre landlords need to follow the lead of retail tenants to remain competitive.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | L156564 (Browse shelf(Opens below)) | 1 | Available | 156564-3001 |
Shopping centre landlords are focusing on corporate branding to leverage their profiles and compete with the Westfield effect - up to 60m shoppers expected in 2012 to the two London sites with a spend of £2bn. Presents Yellowdoor's Peter Cross's tips for branding. Retailers are already implementing digital technologies to promote their brands to consumers both in-store and via e-retailing. Shopping centre landlords need to follow the lead of retail tenants to remain competitive.