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The loyalty effect the hidden force behind growth, profits, and lasting value

By: Contributor(s): Language: English Publication details: Boston Harvard Business School Press 2001.Description: xviii, 323 p. ill. 24 cmISBN:
  • 9781578516872
LOC classification:
  • 658.4 $2 18
Partial contents:
Loyalty and value -- The economics of customer loyalty -- The right customers -- The right employees -- Productivity -- The right investors -- In search of failure -- The right measures -- Transforming the value propositions -- Partnerships for change -- Getting started: the path toward zero defections.
Summary: Explores the resaons for loyalty to a business and the benefits that maintaing it can bring.
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Staff library STAFF REICHHELD (Browse shelf(Opens below)) 1 Available 30077473

Loyalty and value -- The economics of customer loyalty -- The right customers -- The right employees -- Productivity -- The right investors -- In search of failure -- The right measures -- Transforming the value propositions -- Partnerships for change -- Getting started: the path toward zero defections.

Explores the resaons for loyalty to a business and the benefits that maintaing it can bring.