Effective marketing for profit
Series: Farm Management ; 11(8) April 2003, 231-539(5)Publication details: 2003Subject(s): Summary: Marketing is about improving profitability by beating the competition to supply a superior product offer. How to achieve this and whether it is indeed worth doing depends upon individual farm management objectives and capability, evaluated by familiar farm management appraisal techniques - supplemented by a strong attention to the competitive dimension. Taken from journal abstract.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS66851 (Browse shelf(Opens below)) | 1 | Available | 122853-1001 |
Browsing London shelves, Shelving location: Journal article Close shelf browser (Hides shelf browser)
Marketing is about improving profitability by beating the competition to supply a superior product offer. How to achieve this and whether it is indeed worth doing depends upon individual farm management objectives and capability, evaluated by familiar farm management appraisal techniques - supplemented by a strong attention to the competitive dimension. Taken from journal abstract.