Market forces
Language: English Series: Contract Journal ; 440(6650) 7 November 2007, 17-21(3)Publication details: 2007Subject(s): Summary: Considers whether the construction industry is marketing itself effectively to escape being stereotyped. Notes that a key feature of housebuilders' marketing is liaising with stakeholders and that often marketing is not given a high enough priority. Discusses the need to identify customer requirements, conduct a project review, and use researches to transform areas of interest into marketing opportunities.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | L141471 (Browse shelf(Opens below)) | 1 | Available | 141471-1001 |
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Considers whether the construction industry is marketing itself effectively to escape being stereotyped. Notes that a key feature of housebuilders' marketing is liaising with stakeholders and that often marketing is not given a high enough priority. Discusses the need to identify customer requirements, conduct a project review, and use researches to transform areas of interest into marketing opportunities.