Marketing and selling construction services.
Language: English Publication details: Oxford Blackwell Science 2000Description: x, 406p. ; 25cmISBN:- 0632049871
- 658.80969
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | London Books | 658.80969 SMY (Browse shelf(Opens below)) | 2 | Available | 30061738 |
Browsing London shelves, Shelving location: Books Close shelf browser (Hides shelf browser)
| 658.80969 Construction marketing: a professional approach. | 658.80969 Construction marketing: strategies for success. | 658.80969 BIE Marketing your consulting services | 658.80969 SMY Marketing and selling construction services. | 658.80969 WEI How to establish a unique brand in the consulting profession | 658.812 MAY Batteries included! - creating a legendary service | 658.812 MOL Exploiting CRM: connecting with customers |
This book introduces selling techniques tailored to the needs of construction, evaluating competing approaches to marketing and related sales theory. It also demonstrates the effect of these on organisational structures and processes.